PGAMA eNews

Issue: August 6, 2009


If Bills Are Your Business, Read Regulation Z
If your organization produces credit card bills, statements, or any documents associated with paying a debt, you need to know about the requirements of Regulation Z...
CPSIA Labels Approved
The U.S. Consumer Product Safety Commission (CPSC) voted unanimously last week to approve guidance on tracking label requirements...
Wal-Mart Works to 'Green' Supply Chain
WhatTheyThink.com reports that Wal-Mart has announced a new program to develop "green" standards and ratings for all the products it sells...
Get the Latest on Intelligent Mail
Get the latest info on Intelligent Mail topics in a series of upcoming webinars presented by the USPS...
Cool Website of the Week
A new website, BlendArt.com, offers an innovative and free way to create images...
Member Anniversaries
Guess who's marking 25 Years?
Members in the News
EU Services featured in business management article...
Upcoming Events


Promote Your Company at
the MAGE Crab Feast
Get your company name into the conversation at the biggest MAGE event of the year (200+ attendees)! The annual Crab Feast will be held September 24 at Ten Oaks Ballroom in Clarksville, MD, and sponsorships are still available for prizes and gaming tables. Sponsor firms receive recognition (re: targeted advertising!) on promotional pieces at the event, and in Association newsletters before and after the event, as well as on the PGAMA home page. Contact Paul Foster for more info, 410-319-0900.

Thanks to our current sponsors: ASI, Kline, Heidelberg, Prisco, sappi, Xerox, and xpedx.



If Bills Are Your Business, Read Regulation Z

If your organization produces credit card bills, statements, or any documents associated with paying a debt, you need to know about the requirements of Regulation Z, the update to the Truth in Lending Act. The new requirements regulate the types of information that must be provided on bills, and in some cases, the layout and type size of the information. Be sure to review the regulations so your company meets all obligations for developing a bill.

More on the Topic of Bills
While it is essential to work within the confines of Regulation Z, columnist Pat McGrew at Output Links says it is also important that these documents are consistent with the 'brand' of your client's company.
That means more than just the logo, it means the typography, the design sense, and the information architecture. Check out the company website, the direct mail pieces, and even magazine ads and circulars to get an idea of how the company is positioning the brand in the market. How is the company using the logo? Is there a tagline? Is it used consistently across all of communication vehicles you produce? Bill and statement design should include repeating elements of style in the same way as ads and other media. A quick look at what your firm is creating, and a subsequent document update if necessary, will create a consistent image across all bills and statements...and help build customer loyalty with your attention to detail!
(PS- a consistent look for your own invoices will help establish your company 'brand' too!)

 

CPSIA Labels Approved

The U.S. Consumer Product Safety Commission (CPSC) voted unanimously last week to approve guidance on tracking label requirements of the Consumer Product Safety Improvement Act (CPSIA). This Statement of Policy and Enforcement comes just before the August 14, 2009 deadline when manufacturers will be required to begin marking children's products and packaging with tracking labels. Printing Industries is conducting an analysis of this policy and will issue compliance guidance specific to the printing industry in the near future. In the meantime, printers are encouraged to review and submit questions to the CPSC's new FAQ on Tracking Label Requirements Page.

 

Wal-Mart Works to 'Green' Supply Chain

WhatTheyThink.com reports that Wal-Mart has announced a new program to develop "green" standards and ratings for all the products it sells. As part of an ongoing initiative to reduce energy consumption, cut waste, and introduce sustainable products, Wal-Mart will depend in large part on its 100,000 suppliers who will be asked to calculate and report the full environmental costs of making their products. And if they don't provide the info, they simply will fall out of the pack. All suppliers eventually will have to answer a preliminary, 15-item questionnaire covering waste generation, resource use, and community involvement. Take a look at the Wal-Mart questionnaire here.

 

Get the Latest on Intelligent Mail

Get the latest info on Intelligent Mail topics in a series of upcoming webinars presented by the USPS. The first broadcast is set for August 21 from 2:00-4:00 EDT, entitled "Full-Service Benefits: Full-Service ACS™" and will describe the address correction information available under the Full-Service option. This webinar will describe the contents of the address correction information, how it is provisioned and the flexible data distribution options available. It will demonstrate how to optimize the use of Service Type Identifiers and Mailer IDs in the Intelligent Mail barcode and how to construct the electronic documentation to derive the greatest value from Full-Service ACS. It will describe how Full-Service ACS is different from the other address correction services and how mailers can use these in conjunction with Full-Service to ease the transition to Full-Service ACS. Watch for more details and links to the webinars on the Intelligent Mail calendar.


Cool Website of the Week

A new website, BlendArt.com, offers an innovative and free way to create images using clip art, text, and other visual elements. The site has a library of 7,000 clip arts, 1,000 fonts, 800 photos, and 500 patterns. Users can even upload their own media, including clip art and fonts. And, you can use the images for anything, including commercial purposes. For designers seeking a fresh source for images and printing firms expanding into desktop publishing, this could be a handy tool. Check it out at www.blendart.com.

 

Member Anniversaries.

Congratulations to the following companies, marking major anniversaries as Association members this month:

25 Years
Automated Graphic Systems

20 Years
Bel-Jean Printing

 

Members in the News

EU Services in Rockville, Maryland got a bit of free publicity in an online article last week. The article centered on the success of firms using postcards for direct mail promotions. Listed among the perks of postcards were affordability and versatility. Read the whole article to see what EU Services' marketing manager Crystal Uppercue said about the effectiveness of direct mail postcards.

 

Upcoming Events
August 12 Free Business Seminar: Essential Considerations in Protecting Your Company's Intellectual Property, 6:00-7:30pm at Intelligent Office, 300 E. Lombard Street, Baltimore, Md 21202. Presenter Jon Wachs, Chair of member firm Offit Kurman's Intellectual Property Group, will teach you how to protect the intellectual property developed by or for your business. More specifically, you will learn the costs, benefits, timing and value of patents, trademarks, copyrights, and trade secrets; and generally why intellectual property protection should be a key priority for your business. RSVP to: coordinator@intelligentoffice.com. Be sure to mention that you are a PGAMA member and the $20 attendance fee will be waived. Light refreshments and parking included.
August 13 CSR Webinar Series Part 2:-Creating Customer Interaction and Feedback for Continuous Improvement, Noon-1:00pm. Part 2 of this 6-part webinar series will focus on the importance of proactive customer contact for creating trust. The series runs each Thursday through Sept. 10 and is designed for CSRs, CSR managers and other sales professionals. Led by business development expert Sid Chadwick. Sign up for one session for $90 per connection or $490 for the entire series. Register at www.pgama.com.
August 13 FREE Webinar: Using Adobe Creative Suite 4 to Harness the Power of Cross Media Communications, 2:00-3:00pm. Learn how to use the tools in Adobe Creative Suite 4 to create and deliver powerful cross-media experiences. We will show you how to take print content and re-purpose it for a variety of additional mediums such as web, video and even mobile devices. You'll learn how to export InDesign content for further editing in Dreamweaver CS4 and Flash CS4. You will then get an overview of Dreamweaver CS4 and Flash CS4 allowing you to extend your print content with interactivity and animation for use on the web and even mobile devices. This is your chance to gain first-hand experience with one of the industry's most exciting advances - cross media communications - using a familiar publishing platform: Adobe Creative Suite 4 Design Premium. This broadcast is FREE for PGAMA members! More info and register at www.printing.org.
August 13-16 Special Event: Summer Management Conference, at Great Wolf Lodge in Williamsburg, VA. Come for the family time. Come for the classes. Come for the networking. Whatever your reason, be sure to attend this year's event. Featured speakers include Lisbeth Lyons of Printing Industries of America who will weigh in on the EFCA; sales consultant Linda Bishop who will give three talks on sales techniques; and Ray Prince who will share ideas on implementing LEAN manufacturing at your plant, plus a Recession Checklist. Room rate is just $219 if booked by July 13~call the hotel at 800-551-9653. Call PGAMA to register for the seminars, 410-319-0900.
August 27 FREE Webinar: Success Stories with JDF Automation, 2:00-3:00pm. During challenging economic times, many companies intensify their efforts to become more efficient and drive out needless costs. The use of JDF (job definition format) files to automate processes is already having a profound impact in this way for some printers. This webinar will focus on how to incorporate new technologies via JDF automation and its real world results. You will come to understand the process of integrating JDF automation and how it can effectively address today’s business needs.This broadcast is FREE for PGAMA members! More info and register at www.printing.org.
September 11-16 Special Event: PRINT 09, at McCormick Place in Chicago, IL. PRINT 09 is where top executives come to learn, network and make informed intelligent purchasing decisions. From design to delivery you'll see the full spectrum of equipment and services for: Commercial Printing, Creative Services, Quick Printers, Book Printers/Publishers, Mailing & Fulfillment, Package & Specialty Printers, Wide Format Printers, In-Plant Printers, Print Buyers, and MORE! Over 650 leading manufacturers and suppliers will be exhibiting at the show and 80% of them will be showcasing newly released products, technologies and services. More info and registration at http://www.print09.com/My-Print.aspx.
September 20-22 Conference-Label Printing Industries of America Fall Management Conference at the Kingsmill Resort in Williamsburg, VA. "Get Back to the Basics of Business" is the theme of this conference, and educational programs will show you why and how to become an expert in your customers’ businesses and guide the strategic direction of their enterprise. More info and registration online, http://www.printing.org/page/5307.
September 24 MAGE Crab Feast, 6:00-10:00pm at Ten Oaks Ballroom in Clarksville, MD. Come to the biggest MAGE event of the year and enjoy LARGE crabs all night, plus a dinner buffet. By popular demand there will once again be Blackjack 21 gaming tables--play for prizes! New this year: your ticket stub enters you into a drawing for a Garmin GPS system. Tickets are the same cost as last year: just $60 per person for ALL YOU CAN EAT LARGE CRABS! ($575 for a table of 10.) Reserve your seats by 9/18. Call PGAMA, 410-319-0900.Thank you to ***Sponsorship Opportunities Available. Contact Paul at PGAMA for more info.
October 1 Seminar: 10 Things Keeping CEO's Up at Night, 10:00am-Noon at PGAMA (9685 Gerwig Lane, Columbia). If you're a printing company owner, president or manager wondering how to increase profits in a down economy, this is the best two hours you can possibly spend. Member firm Heidelberg will give concrete answers to questions like: "How can I reduce make-ready times and save on labor and material costs with the equipment I already have?" "Am I really making money? How do I calculate actual production costs for specific customers?" "How do I get G7 certification?" This is a FREE presentation for PGAMA members! Register online at http://sso.us.heidelberg.com/pgama.
Check http://www.pgama.com for the latest industry news and event photos.
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