Green
Truths About Printing
The Print Council
has released a new brochure, Why Print is Green,
that lists
10 specific ways print is green...
Exclusive
Member Benefit: FREE JDF Webinar
Printing Industries of America’s
recent webinar, Success Stories in JDF Automation, is now
available for FREE...
Business
Trend: Advertising Specialties
A glance
at the Vistaprint website shows that they have added
advertising specialties to their line, and for the quarter
ending September 30th, the company reported a sales increase
of 27%...
5 Ways to Improve Sales Calls
Consultant Linda Bishop shares
these five tips...
Hacker
Alert: False Facebook Registration
Facebook users
beware: One of the newest scams purports to be from Facebook...
Tech
Tip of
the Week: Transparency & Fonts
If transparency is not used judiciously in a
document, problems can arise when the job is printed on press...
Members in the News
Member named Businessman
of the Year; EU names new VP; New additions to Maryland Green
Registry...
Upcoming Events
|
Reminder: New
EEO Poster
The Genetic Information
Nondiscrimination Act of 2008 (GINA) takes effect Nov.
21st and requires employers to post notices
describing the Federal laws prohibiting job discrimination
based on race, color, sex, national origin, religion,
age, equal pay, disability and genetic information.
To comply with the law you can:
1-Print
the supplement and post it alongside the September
2002 “EEO is the Law” poster
or OFCCP’s August 2008 “EEO is the
Law” poster.
2- Print and post the new
version of the “EEO is the Law” poster
3-Order
a new poster through the EEOC website (Order
form at the bottom of that webpage.) Please note
that the EEOC poster is on backorder and will be
shipped when available.
Get Ready to Rumble!
Looking for deals on Black Friday? Check out this
website for a sneak peek at specials being offered: http://www.blackfriday.info
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Green
Truths About Printing
The
Print Council has released a new brochure, Why Print is Green that
lists 10 specific ways print is green, from the responsible
products used, renewable energy sources, increased recycling rates, improved
design and delivery methods, and more. The brochure is intended for use
by printers and designers to demonstrate to their customers why print media
is the environmentally sound choice for communicating with the audiences
they want to reach. Among the facts in the document:
- In 2008 more than 57 percent of
paper consumed in the U.S. was recovered for recycling, more than any other
material
- Although nationwide less than
10 percent of power comes from renewable resources, across the pulp and
paper industry that figure is greater than 60 percent.
- The average person's paper use
for a YEAR is produced by 500 kilowatt-hours of electricity. That same
amount powers one computer for only five months.
Get more green truths in your
copy of Why Print Is Green. Order via email to jvinyard@msn.com.
Exclusive
Member Benefit: FREE JDF Webinar
Printing Industries of America’s recent webinar,
Success Stories in JDF Automation, is now available for FREE as
an exclusive member benefit. During challenging economic times, many companies
intensify their efforts to become more efficient and drive out needless costs.
The use of automation and JDF (job definition format) files to automate processes
is already having a profound impact in this way for some printers. This webinar
focuses on how to incorporate new technologies via JDF automation and its
real world results. Check it out at www.printing.org/free.
Business
Trend: Advertising Specialties
A glance at the Vistaprint website
shows that they have added advertising specialties to their line, and
for the quarter ending September 30th, the company reported a sales increase
of 27% to an annual rate of $450 million with net income of 8.9% (up
57% over the previous period.) Incredibly, it also reported receiving
65,000 orders a day during the quarter, and adding 1.6 million new customers!
Their secret? Standard industry technology combined with a highly automated
front end. It's a process that has lessons for all: become really good
at some component of the manufacturing process. Streamline the front
end and eliminate paper shuffling. And finally, think about advertising
specialties as a line extension. Get started by reviewing the information
about ASI on www.pgama.com under
Group Buying.
5
Ways to Improve Sales Calls
Consultant Linda Bishop shares these five
tips:
- Walk into calls believing your customer
is likeable. If you don't like them, you won't be able
to sell to them.
- Speak confidently, arranging sentences
in a logical order. Make it easy for listeners to follow
and understand your meaning.
- Scan your own body language frequently
to ensure it is congruent with the impression you want
to make.
- Ignore distractions--internal and external!
Stay 100% focused on the conversation.
- Don't interrupt. Easy to say, but hard
to do!
Hacker Alert: False
Facebook Registration
Facebook users beware: One
of the newest scams purports to be from Facebook and tells
you to re-register. Clicking on the link brings you to a
false Facebook page-enter your login information and voila!
the hackers have your info.
Tech
Tip of the Week: Transparency & Fonts
Joe Marin, Senior Analyst, Digital Technologies,
offers this tip on transparency and fonts: When
it was first introduced by Adobe, transparency was (and
to some degree, still is) a bane to the prepress production
community. Transparency gives creatives the ability to incorporate
elements into their designs that previously were not possible.
However, if transparency is not used judiciously in a document,
problems can arise when the job is printed on press.
One of the most common situations
associated with transparency is, when it is used in conjunction
with fonts, the fonts are sometimes converted to outlines.
The problem with this is that when fonts are converted
to outlines, the text becomes bolder, or “fatter.” While
you may not be able to see this easily on an inkjet proof
or PDF file, you will most certainly see this when the
job is output and printed on press. The solution to this
problem is fairly simple: To keep fonts from converting
to outlines when text is used with transparency, make sure
that the text is on the top layer of all objects in a transparency
stack.
Members
in the News
Congratulations to Larry
Smith of Economy Printing who has been named
Talbot County Chamber of Commerce Businessman of the
Year.
EU Services of
Rockville named Jeff Mackey vice president of operations. EU
is also proud to announce that Crystal Uppercue, marketing
manager, has written an article for B2B online magazine.
Read the story at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091109/FREE/911069987/1091/FREE.
Kudos to the three new PGAMA
members accepted onto the Maryland Green Registry: Clean
Currents, Indigo Ink, and Westland Printers.
Upcoming Events
| November 24 |
Webinar: Making the
Most of LinkedIn, Noon-1:00pm. Chances
are you already have a presence on LinkedIn, but
this webinar will teach you how to use it as more
than just an online resume. Cost is $55. Register
online at www.pine.org/Education/webinar_social_series.html#principles. |
| December 1 |
Webinar:
Using Facebook for Business,
Noon-1:00pm. Find out how to develop a loyal following
of friends and fans on Facebook to help promote your
business. Cost is $55. Register
online at www.pine.org/Education/webinar_social_series.html#principles. |
| December 3 |
FREE Webinar: Digital
Image Management and Workflow, 2:00-3:00pm. Digital
image management and processing requires both precision
and efficiency. Adobe Lightroom offers many features
and tools that simplify and streamline digital
image workflow. This webinar will explore them.
Register at www.seminars.cias.rit.edu and click
on the Webinars tab. |
| December 3 |
Charity Fundraiser Santa
Claus Anonymous Wine Tasting, 6:00-9:00pm.
National Federation of the Blind, (1800 Johnson
Street, Baltimore, MD 21230.) Tickets $55 in advance,
$65 at the door. Includes beer, wine, and buffet
catered by Bo Brooks. More info and purchase tickets
at www.santaclausanonymous.org |
| December 6-8 |
Color Management Conference, Pointe
Hilton Tapatio Cliffs Resort, Phoenix, AZ.
The 2009 conference is packed with advice from industry
experts, a vast array of technology to review and try
for yourself, and a plethora of practitioners and experts
who will be on hand to help you better understand the
intricacies of color management. Plus, you will have
the opportunity to check out the latest developments
that make color management work for you. Pricing begins
at $895 per person for members. More info and register
at http://www.printing.org/event-calendar/5270. |
| January 11 |
Deadline
for Excellence in Print Awards entries. Call
for entries brochures will be mailed soon. Set
aside your best work 2009 now! |
February 28-
March 4 |
Printing
Industries of America Presidents' Conference,
Scottsdale, AZ. 2010 is
the year to reinforce the foundation of your
business. This year’s program was developed
with the intention of helping industry leaders
like you focus on the core elements of your business—those
things that can help you remain stable, as well as
increase profit margins. Topics to be addressed Include:
Communicating the Value of Print * Methods
for Cost Reduction * HR Issues * Economic Forecast
* And much more! Complete info and registration
at http://www.printing.org/page/3499. |
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