PGAMA eNews

Issue: March 18, 2010


Another COBRA Extension
On March 2, 2010, President Obama signed the Temporary Extension Act of 2010 (H.R. 4691), which extends the eligibility period for the COBRA premium subsidy...
Your Input Needed
Printing Industries of America needs YOUR help to develop the 2010-2011 Ratios..
FREE Help to Select the Correct MIS
MIS is a key component of today's production workflow, and a complex purchase decision....
Do You Know About 'Use Tax'?
Maryland, Virginia, and D.C. impose a "Use Tax" upon personal property purchased from outside the state and used within it...
Latest Developments in CPSIA
Printing Industries of America announced that H.R. 4767, a bipartisan bill to amend the CPSIA (Consumer Products Safety Improvement Act) has been introduced in the US House of Representatives...
Best Colors for Direct Mail
Color impacts customer reaction to direct mail, so when designing choose wisely....
Member News
Member named Carroll County Small Business of the Year...
Upcoming Events


ONLY 5 DAYS 'TIL THE GALA
HURRY!! Call the PGAMA office to reserve seats so you don't miss the biggest Association event of the year! 410-319-0900/877-319-0906.

RESERVE SPACE FOR SPRING ISSUE OF MEMBER MARKETPLACE
The next issue of Print Matters, featuring the popular members-only ad insert "Member Marketplace" will drop in mid-April. If you would like to place an ad in the upcoming issue, reserve your block now--space is limited! All materials must be received by April 5, 2010. For info on ad specs/prices, email Katie@pgama.com.


Another COBRA Extension

On March 2, 2010, President Obama signed the Temporary Extension Act of 2010 (H.R. 4691), which extends the eligibility period for the COBRA premium subsidy through March 31, 2010. The eligibility period, as previously extended by the Department of Defense Appropriations Act, 2010 (P.L. 111-118), had expired on February 28, 2010. If your firm obtains your healthcare coverage from GABC, no action is necessary-GABC will update its enrollment forms. COBRA requlations require employers to notify GABC within 30 days from the date of the qualifying event. The termination notice must have the name of employee, id number, last day of work, and reason for termination. If GABC is not your benefit provider, you may need to follow the process outlined at www.dol.gov/ebsa/cobra.html.

The law also expands the definition of "assistance eligible individual" to include as a qualifying event the loss of health care coverage because of a reduction in hours followed by involuntary termination of employment. The period of these individuals' continuation coverage will be determined as though the qualifying event were the reduction of hours of employment. Group health plan administrators must provide notice of the subsidy to these individuals within 60 days of the involuntary termination of employment. The notice must comply with the rules set forth in the American Recovery and Reinvestment Act of 2009 (P.L. 111-5), which initially enacted the COBRA subsidy.


Your Input Needed

Printing Industries of America needs YOUR help to develop the 2010-2011 Ratios. For more than 80 years printers have been using the Ratios to benchmark their financial performance against the rest of the printing industry. Each year 16 volumes are developed from a survey of more than 500 Printing Industries of America member and non-member printing firms. Each Ratios volume includes a report on operations, profitability, and sales factors; cost drivers and expenses; balance sheet statistics; funding ratios; leverage ratios; liquidity and activity ratios; value-added analysis; basic payroll data; employee profiles; inventory turnover; and billing cycles.

Printing Industries of America Ratios allow you to take a close look at these areas, as well as answer key questions:
* Are my expenses too high in relation to sales?
* Is there too little or too much inventory in stock?
* Can we meet our debts as they mature?
* Should we increase our selling prices?
* How can we increase our profits?

To participate go to http://www.printing.org/ratios (member login required.) All information must be received by April 30.



FREE Help to Select the Correct MIS

MIS is a key component of today's production workflow, and a complex purchase decision with installation that is never straightforward. Many times the projects go over budget and also take much longer than anticipated for the installation. At the upcoming Automation Solutions Network meeting at Communicorp, a free report on the steps to take for an effective purchase and installation will be distributed to members. The report is also posted on www.printing.org/free. For more info, contact Brandon Iskey at 412-259-1787 or automation@printing.org.

 

Do You Know About 'Use Tax'?

Maryland, Virginia, and D.C. impose a "Use Tax" upon personal property purchased from outside the state and used within it. In many instances, the out of state seller collects the Sales Tax so no Use Tax is due. However, when this does not occur, it is the purchaser's responsibility to pay the tax on their sales tax return to the Department of Taxation. During a sales tax audit, it is routine for the auditor to look at capital acquisitions for items on which tax has not been paid, and then collect the tax, penalty, and interest. Also, if a business has not registered as a retailer and has gross receipts of $100,000 or more annually, it must do so whether it has any sales or use tax liability or not. This is not an issue for most PGAMA member firms as they are already registered as retailers.


Latest Developments in CPSIA

Printing Industries of America announced that H.R. 4767, a bipartisan bill to amend the CPSIA (Consumer Products Safety Improvement Act) has been introduced in the US House of Representatives. The bill would exempt books and paper-based printed material from the lead limit in the Act. Printing Industries is asking that PGAMA members contact their Representatives in the U.S. House and urge him or her to become a co-sponsor of this legislation. While many lawmakers are conflicted as to how to "fix" CPSIA's implementation and its unintended consequences, it's clear that something must be done. Legislative approaches on the Hill vary from seeking a wholesale rewrite of CPSIA to amending it with a "surgical fix" that would address specific problems that have arisen since the bill was signed into law. There are mixed reactions to product-by-product exemptions; however, we believe it is important that we support H.R. 4767 as a means to focus attention on the need to address the "books issue" of CPSIA while at the same time highlighting the fact that modern printing processes used to manufacture the products in question have long complied with many environmental regulations under EPA, OSHA and CONEG relating to heavy metals, including lead. Ordinary children's books and paper-based printed material are safe; our industry's products should not be lumped together with children's products that pose true safety risks to the public.

 

Best Colors for Direct Mail

Color impacts customer reaction to direct mail, so when designing choose wisely. Cynthia Cornell, color researcher with Color Communications, says that although its not an exact science, hues can definitely influence the outcome of the campaign. A few points to ponder:
-Blue based reds (such as raspberry red) are associated with more expensive products. Stick with tomato red if you're looking to downplay high price, and use orange to play up affordability.
-Yellow is the first color the eye sees, and when used with dark colors for high contract it becomes more powerful and easily read.
-Green conveys possibility and hope.
-Blue denotes confidence and safety, making it a great choice for financial and medical institution mailers.
-Black conveys a strong sense of power, promise and the ability for high contrasts. Add sheen or matte to black and it becomes more powerful.
-White (especially when presented as tone on tone) implies sophistication and formality, but also a high-end price point.
Excerpted from "Points of Hue" by Christine Hansen, first published in the March, 2010 issue of Deliver magazine.



Member News

Congrats to Miller’s Minuteman Press on being named a 2009 Carroll County Small Business of the Year winner in the 6-50 employees category. This is the third year that the Department of Economic Development and the Carroll County (MD) Chamber of Commerce joined together to salute successful and growing Carroll County businesses and honor them for their excellence. Read what Miller's CEO had to say about the award at http://www.quickprinting.com/web/online/Industry-News-and-Trends/Millers-Minuteman-Press-Named-Small-Business-of-the-Year/1$12465.


 

Upcoming Events

March 24 Pricing Teleconference, 9:30-10:30am. All PGAMA members are invited to participate in "Winning The Pricing Game," a teleconference on pricing sponsored by member firm MargolisBecker and featuring guest speaker Paul Reilly. This FREE event is geared to owners, top management, sales executives and estimators with an interest in assessing the realities of pricing decisions in this highly competitive marketplace. Topics to be covered include: · Formulating strategy by customer type · Price estimates vs. actual amounts charged · Using Whales Charts · Establishing Break Even on a Cash Basis · Price Police. PRE-REGISTRATION IS REQUIRED. Email Debbie@pgama.com for the registration form.
March 24 Special Event: 5th Annual Excellence in Print Awards Gala, 5:30-10:00pm at Martin's Crosswinds in Greenbelt, MD. Come see the big winners of PGAMA's annual printing competition, plus enjoy the open bar, great food, and entertainment. An essential networking opportunity! TICKETS NOW ON SALE: $65 each/$600 for a table of 10. Call PGAMA to reserve seats, 410-310-0900.877-319-0900 or email Carol@pgama.com.
March 25 Webinar: Real World of Lean for Print Managers, 2:00-3:00pm. Over 95% of the total time it takes to process a printing order and manufacture a printed product is non-value-added. Lean focuses on identifying and eliminating all kinds of waste and non-value-added activities with the goals of slashing costs, faster throughput, improved financial performance, and higher customer satisfaction. Tune in to this webinar and learn:
· What Lean Manufacturing is and how it is applied to the printing industry
· Management’s essential role in the Lean process
· Eight sources of waste in printing companies hidden plant
· The difference between “living Lean” and simply using Lean tools
· Management strategies for sustaining Lean successes
· And more

Member cost for this presentation is $99 per connection. Non-members pay $199 per connection. To sign up, go to http://www.printing.org/node/5951.
March 25 Production Club of Baltimore Paper Show, 5:30-8:30pm at Martin's West. See the latest innovations in paper, media, and all things production. Vendor space still available. Contact Joann at 410-917-1358.
For details and attendee info go to productionclubofbaltimore.org.
April 12-13 Seminar: Total Immersion Digital Color, at Printing Industries of America in Sewickley, PA. This brand new workshop designed to supply you with a comprehensive look at what it takes to produce reliable, high-quality digital output. The instruction will provide two intense days of hands-on training to get you totally immersed—and totally knowledgeable—on the subject of digital color and press optimization. Apply the troubleshooting, benchmarking, and maintenance skills you learn at Total Immersion: Optimizing Color from Your Digital Press to improve color output and consistency, increase production speed while maintaining quality, and build and ensure customer satisfaction. Cost is $595 for members$1095 for non-members. Register online at http://www.printing.org/node/5965.
May 16-19
Baltimore Show!
2010 PIFE Spring Conference, Baltimore Hilton, Baltimore, Maryland. This national event is being held right in PGAMA's backyard. Come meet and network with other finance professionals, plus find out about the latest technologies and keys to profitability to help successfully manage your company’s finance and administration functions. PIFE meetings provide continuing education credits. Learn more at http://www.printing.org/event-calendar/5642.
May 17-19
Baltimore Show!
2010 Offset & Beyond, Baltimore Hilton, Baltimore, Maryland. This national event is being held right in PGAMA's backyard! Attend to get the resources, tools, and connections you need to succeed. Offset & Beyond offers topics that cover business opportunities and trends, comprehensive technology, production, digital, sales, marketing, and financial sessions via leadership, operations, and production tracks. Learn more at http://www.printing.org/offsetandbeyond.
May 17-19
Baltimore Show!
2010 BIA Mid Management Conference, Baltimore Hilton, Baltimore, Maryland. This national event is being held right in PGAMA's backyard! The BIA Mid-Management Conference brings together mid-managers from trade binderies, graphic finishing, information packaging, custom loose-leaf manufacturing, and the suppliers to those industries. Be prepared for a blitz of information, new products and ideas, as well as unparalleled networking with your peers from around the world. Plant tours featuring PGAMA members, too! Learn more at http://www.printing.org/event-calendar/5946.

PGAMA
9685 Gerwig Lane / Columbia, MD 21046
Phone: 410-319-0900 Fax: 410-319-0905

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