PGAMA eNews

Issue: May 20, 2010


New Regs for Health Care Coverage of Adult Children
Last week the government issued regulations on the issue of covering children of employees up to the age of 26...
Legislative Action Alert: Protect Paper Communications!
The Senate is currently debating a comprehensive financial regulatory reform bill, and Printing Industries of America is asking YOU to show support for amendments to the Bill
...
Beware the Lacey Act
Printers and print buyers must be aware of the Lacey Act, a law that prohibits all trade in plants and plant products (including pulp and paper) that are illegally sourced...
A New Kind of Merger
If you are contemplating adding sales through a merger/acquisition but do not need the equipment/facility, one approach to proceed with the transaction is to...
Winning the Pricing War
Pricing pressures continue to plague the industry. Regardless of how much one wants/needs to hold the pricing line, in times like today, firms must...
Tech Tip of the Week-Finding Paper for Digital Press
Greg Radencic, Research Scientist at Printing Industries of America, offers this tip...
Member News & Activities
DirectMail.com announces contract with ServiceMaster...
Upcoming Events


Upgrading Your Creative Suite?
If you are looking to upgrade to Creative Suite 5, or purchasing any other Adobe products, don't forget to use the members-only link (in the Members Only section of pgama.com) for your purchase. Members save 15% on all Adobe products -- including upgrades!

Still Time to Enter Premier Print Awards
The entry deadline for Printing Industries of America Premier Print Awards has been extended until June 9, 2010. This international print competition is a great way to get exposure for your firm. Learn more at http://www.printing.org/ppa. And remember PGAMA Excellence in Print Award winners can enter one piece for FREE! (Regular cost is $99 per entry.)

Free Ratios Report
Earn a FREE copy of one of the Ratios reports when you participate in the 2010 Survey. Go to www.printing.org/ratios to download either a PDF or an Excel file to complete. The deadline to participate is May 31st.


New Regs for Coverage of Adult Children

Last week the government issued regulations on the issue of covering children of employees up to the age of 26. In summary:

For calendar year plans, the requirements go into effect January, 1, 2011. No special surcharges will be allowed for extending coverage under this circumstance. If children of employees were previously “aged out” of coverage from a parent’s plan, they must now be given a new right to enroll and at least 30 days to decide. Plus, a child who previously loss coverage because of age and then opted for COBRA can re-enroll in the parent’s health care plan. Then, upon reaching age 26, the child could again take COBRA for up to 36 months. Coverage must be offered for employees’ adult children up to age 26 regardless of whether the child is in school, married, lives at home, or has any income. The last day a plan would have to extend coverage would be the day before the adult child’s 26th birthday. Under IRS regulations issued late last month, employers also can extend coverage until the end of the year in which the child turns 26 without any adverse tax consequences to the employee.


Legislative Action Alert: Protect Paper Communications!

The Senate is currently debating a comprehensive financial regulatory reform bill, and Printing Industries of America is asking YOU to show support for amendments to the Bill, specifically S. Amdt. 3988 (Gillibrand Amendment) sponsored by Sen. Kirsten Gillibrand. The Gillibrand Amendment would defend a consumer's choice in how he or she receives sensitive financial communications and ensure that consumers who choose to receive paper-based financial documents (as opposed to electronic copies) and to pay bills by paper checks (as opposed to online banking) would not be unfairly penalized by excessive fees and penalties.

To show your support for the Gillibrand Amendment, call your Senators' offices and ask that they co-sponsor it and vote YES when it is considered on the Senate floor. (Click here to link with directory of Senators' numbers and suggested talking points.)



Beware the Lacey Act

Printers and print buyers must be aware of the Lacey Act, a law that prohibits all trade in plants and plant products (including pulp and paper) that are illegally sourced from the U.S. or any foreign country. It also requires importers to declare the country of origin of harvest, and species name of all plants contained in their products.

The Department of Justice is serious about enforcement of this law, and requires importers of paper to provide a basic declaration to accompany every shipment. In a recent example showing the enforcing agency means business, Gibson Guitar Corporation in Nashville, TN was raided by federal agents in November 2009 as part of an investigation into the illegal trade of rare wood allegedly used in some of Gibson's renowned musical instruments. Even if the law was violated unknowingly, there are penalties which include seizure of goods, fines up to $200,000 for corporations or$100,000 for individuals; and even jail time.

It is the responsibility of each company to exercise "due care" and understand the origin of its forest products. In order to be sure you are in compliance with the law, ask your supplier questions about their supply chains, and institute policies and procedures to track forest products. Learn more at www.eia-global.org/lacey or www.SustainableForestProds.org.

 

A New Kind of Merger

If you are contemplating adding sales through a merger/acquisition but do not need the equipment/facility, one approach to proceed with the transaction is to purchase "the book of business." The real value of a business is the accounts, and purchasing this information is a win-win situation for both parties. Through the purchase of " the book," the buyer gets leads on clients who will definitely be looking for a new supplier since their current one is going out of business, and the seller gets the profit from the sale of contact list PLUS proceeds from the sale of surplus equipment. ~Excerpted from "Got A Surge in Your Urge to Merge" by Bob Lindgren.


Winning the Pricing War

Pricing pressures continue to plague the industry. Regardless of how much one wants/needs to hold the pricing line, in times like today, firms must meet the pressures of market pricing. Hopefully, before management decides to start wrestling in the mud, they reviewed the firm's cost/pricing structure. Relying on the existing cost system may not be a good solution. Why? Most firms in the industry have estimating systems which reflect market pricing models --- not actual costs. Thus, it's imperative for firms to start looking at different ways to measure job profitability/costs rather than relying on cost and estimate sheets.

*Here are some ideas to help find ways to maintain profitability while wrestling:
*Measure a job's "profitability" by looking at value-added as a percentage of total sales rather than markups
*Adopt lean techniques to increase plant capacity and lower the cost of waste
*Establish product line costing (by product and customer)
*Establish your win/loss ratio in bidding - many still use 30%-35% as a reasonable "win" bench-mark
*Measure the amount of overtime being used...and how it's managed
*Track the average billing rate per chargeable hour
*Track chargeable hours and ask suppliers/vendors to provide information on new resources to help productivity


Tech Tip of the Week-Finding Paper for Digital Press

Greg Radencic, Research Scientist at Printing Industries of America, offers this tip. In the realm of digital printing and sourcing paper, there are two parameters that impact on how well a paper will print—grams per square meter (GSM) and caliper. Some digital presses are capable of running specific heavy weight papers varying in GSM. The heavier GSM papers may vary in caliper and may exceed the maximum caliper the digital press is capable of transporting. GSM describes the density of paper based on a given area. Caliper is the measured thickness of a paper. These two units of measurement are independent of each other and should be sorted accordingly. Contact your digital press representative for more details on the capabilities of the press.


Member News & Activities

DirectMail.com has announced a new contract whereby it will create, host, administer and manage private, online print, mail and campaign management portals for the ServiceMaster brands beginning with Merry Maids. Other ServiceMaster brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Furniture Medic and AmeriSpec.

Frank Parsons Paper Company has updated their website and online ordering system. Check it out at frankparsons.com. The company also reminds members that they have a retail store in Hanover, MD at 7458 Candlewood Road.

 

Upcoming Events

May 24-26
Baltimore Show!
RadTech* UV & EB Technology Global Expo & Conference , Baltimore Convention Center, Baltimore, Maryland. Fast emerging UV and EB technologies are energy-saving, environmentally responsible processes used on millions of products each day. Learn how they can work at your business during this conference. PGAMA has negotiated FREE ADMISSION for printer members on Monday, May 24! Pass gives attendees admittance to exhibit floor, breakfast, lunch, reception AND educational session including:
Sustainability * Economics & Technical * Value, Savings and Profit * Special Effects With UV Inks
* Durability * Hologram Transfer with UV Coatings – “Even a Caveman Can Do It”
To register for the free pass, please contact RadTech’s Executive Director, Gary Cohen at 240-497-1242; or e-mail gary@radtech.org and tell him you received the PGAMA e-mail. For more information on the event visit www.radtech2010.com.
* RadTech is a global non profit trade association based in Maryland, dedicated to the advancement of enviro- and energy efficient ultraviolet and electron beam technologies
May 24-26
Baltimore Show!

PSDA Print Solutions Conference & Expo, Baltimore Convention Center, Baltimore, Maryland. The Print Solutions Conference & Expo is the only national trade show focused on supporting printing professionals who buy print and print services for resale or distribution to an end-user customer. In the mix of large trade shows held throughout the year, this is the only show targeting this specific niche of printing professionals. The Print Solutions Conference & Expo is for anyone directly responsible for buying or influencing the buying of print. EXCLUSIVE MEMBER BENEFIT: FREE HALL PASS ($65 VALUE)!! Learn more and register to attend at http://ops.psda.org/Meetings/DMIAIndividRegV3/Search.aspx?ecd=IN10PG
May 26- June 23 CSR Training Webinar Series, Noon-1:00pm. Tune in to one or all six broadcasts of Sid Chadwick's CSR Webinar Series. Part 2 on May 26 focuses on Retaining Customers and will address:
*Researching a prospect or customer for your Account Executive
*Creating opportunities to create relationship equity
* Winning referrals from current customers
* When, what, and how to send “useful information” to current and prospective accounts
Cost is $75 for individual sessions or $400 for the complete series. All you need to participate is a phone and a computer with Internet connection! Register with PGAMA up to two days before session, 410-319-0900/877-319-0906 or www.pgama.com.
May 26 FREE Webinar: Restructuring the Balance Sheet, 10:30-11:30am. PGAMA member MargolisBecker is sponsoring this event, which is geared to owners and financial executives. Get help with financial decision-making and cashflow management in this broadcast. Topics to be covered include:
· Restructuring Debt
· Getting a handle on credit and collections
· Controlling Inventory
· Managing Accounts Payable
· Cash Forecasting
Guest speakers are Jim Russell and Tom Williams of New Direction Partners. Call the PGAMA office to register, 410-319-0900 or email Debbie@pgama.com. Questions about webinar content? Contact Bonnie Pfaff at 888-577-1717. x 110 or bpfaff@margolisbecker.com
June 1-3 Introduction to Printing, PGAMA Boardroom. Give your new-to-the industry employees an understanding of how the entire printing process works--from start to finish. Great for CSRs, Sales, Management & more! Course schedule is Tues: 8:30am - 4:30pm; Wed: AM field trip/PM class; Thurs: 8:30am-Noon. Cost is $295.00/person for members/$495.00/person for non-members. Fee includes all instructional materials, lunch every day, & transportation for field trip. To register contact Debbie at PGAMA, 410-319-0900/877-319-0906 or online at www.pgama.com. **REGISTRATIONS MUST BE RECEIVED BY MAY 24.
June 10 Webinar: Improving Employee Performance through Coaching, 2:00-3:00pm. Printing Industries of America is offering this successful webinar again for managers ready to coach their employees for Peak Performance! You’ll hear about strategies and approaches which will help you to tap into your employees’ strengths and optimize their performance. Led by Richard (Rick) Green, Principal, Green Communication Strategies, a consultant to the Printing Industries of America who also speaks at conferences to help companies improve their supervisory skills. Cost is $49 for members/$99 for non-members. More info and register at www.printing.org/node/5972.
June 14 PGAMA's 5th Annual Golf Outing, at Crofton Country Club in Crofton, MD. PGAMA’s annual golf outing is the perfect place to make contacts with fellow members and other professionals. There’s also excellent food, awards, and cash prizes;* so recruit a foursome, polish your swing, and prepare for a challenging game on this Arnold Palmer course. *Prizes are given for Longest Drive, Closest to Pin, and Hole in One. Cost is $150 per person. (Lunch/awards only is $45 per person.) To Register: Call the office, 410-319-0900/877-319-0906. Sponsors Welcome~Only $125 to sponsor a hole! For info, 410-319-0900.
June 22
Cocktails & Connections-FREE Member Happy Hour, at Caddies on Cordell in Bethesda, MD. Member firm Xerox is sponsoring this event, and invites members for cocktails, appetizers, and an exclusive opportunity to meet and learn from Roger Gimbel, President of Gimbel & Associates, who will discuss variable data color printing with live examples of real world successful applications currently being done. He will have real business examples of personalized and customized direct mail marketing, trans-promo statements, and related marketing campaigns he has used successfully. Join us just for drinks, or beat the traffic and come to the presentation first at 3:30pm, then stay for happy hour from 5:30-7:30pm. This is a FREE event for members ($25 for non-members), but pre-registration is required. RSVP to PGAMA by June 18, 410-319-0900/877-319-0906 or online at www.pgama.com.

PGAMA
9685 Gerwig Lane / Columbia, MD 21046
Phone: 410-319-0900 Fax: 410-319-0905

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