Member Pricing: Free to Attend

Print Opportunities and PSPs Approach

Join us for an insightful presentation where we unveil key findings from a comprehensive survey of commercial print buyers for a strategic advantage in sustaining and growing your print business. Discover print shares within marketing budgets and explore the applications that are poised for growth. We’ll share customer approaches that are easy to learn and implement to enhance the value of print, enabling you to attract greater investments from marketers. Gain a deep understanding of the most common PSP strategies in 2024 and how they align with customer demands. We’ll address some common marketers’ objections and provide solutions to overcome them. Additionally, we’ll explore how your competitors are leveraging AI to elevate their printing services and discuss the printing technologies they’re adopting to reduce costs and deliver superior value to customers. Don’t miss this opportunity to equip your business with the knowledge to thrive in a competitive and saturated communication and printing market.

About the Presenter: German Sacristan is the Group Director at Keypoint Intelligence's Production Print Practices, specializing in market research and consultancy. In this capacity, he provides strategic go-to-market guidance to clients in the production printing, graphic arts, and related industries. With a career in digital printing that began in 1997, German has supported and guided hundreds of print service providers, sales, and marketing professionals, as well as agencies and brands, helping them transition to and implement digital printing solutions. A recognized evangelist and thought leader in digital printing, German has authored a book, numerous articles, and white papers, and has delivered highly acclaimed seminars globally. You can reach him at This email address is being protected from spambots. You need JavaScript enabled to view it.